The music industry in Lesotho is met with visible challenges, especially on areas of business as the industry is in dire need of entrepreneurial moulding and refurbishing. Countless efforts have been in place to help put the fraternity at a deserving level, however, these efforts also need support from the corporate and public sector.
Lack of financial muscle to propel these notable talents is one major obstacle for these acts to be recognized substantially, whereas the state of talents is clearly competitive, even at a global scale. To ensure all parties play their role to create productive avenues for these acts, high profile and significant musical events and other related activities are greatly necessary. SKYMA aspires to be one of the pioneers of that, with a motive to go extra mile in achieving
MA SKY MUSIC AWARDS best results to ensure that the industry's growth in visible, with fruitful results for struggling artists.
Registration process will be open from 1st September 2022 and shut
down on 1st December 2022. Submissions shall be both physical.
Physical submissions shall be delivered to Sky Alpha HD residence,
93 Kharetsana Street, Mohalalitoe, Maseru, or Cuban Linx Clubs
both in Maseru and Hlotse. Online submissions shall be sent to
During the closing of the submission process, SKYMA Selection Committee will be tasked to select qualifying musician and present them to an sms company to provide codes for each nominee, thereafter launch those sms codes for campaigning. SKYMA shall also consider WhatsApp, and social media votes. Both South African and Lesotho citizens shall be eligible to vote.
SKYMA Selection Committee is an independent body which comprises of industry experts in the music and arts fraternity. During registration process, each artist will be expected to provide a clean edit, of not more than 4 minutes, with a clear tracklist and a short artist biography and contact details.
The SKYMA Selection Committee shall be built, comprising of
learned, experienced and reputable individuals within the music
and arts fraternity. This lot shall be responsible for
scrutinizing talent and selecting the most qualifying nominees to
best shape the campaign stature. The committee shall also
recommend and initiate other measures of developing existing
skills and talents to best match the desired standard. This is
where workshops will be initiated and held, if necessary, with
industry leaders to help shape it to best suit SKYMA standards and
expectations. Once registration is complete, reviewing sessions
shall be held, by the said committee, whose primary task shall be
to determine whether the work is eligible and entered in the
correct category for official nomination.
All nominees will be allowed to campaign on all platforms for votes. Terms and Conditions governing the campaign will be communicated on all media platforms so as to run a transparent campaign. All nominees shall be granted artistic rights to spread the word about their campaign without damaging other brands or individuals. In other instances, as stipulated by the SKYMA governing body, there shall be a disclaimer pronounced by SKYMA pertaining individuals' campaigns and methods applied, where a line shall be drawn on those methods where SKYMA shall be liable or not. However, these methods shall be acceptable and non-controversial to SKYMA rules and regulations...
Sms, Whatsapp and Social Media votes shall apply in the following categories:
(f) Best Afro-Pop Project
(i) Best Music Video
(j) Best Digital Hustler
Since Lifetime Achiever is a special award, the Selection Committee, under advisement from the general public through social media interaction and radio votes shall in the end deliberate the most deserving recipient, based on SKYMA objective, theme and other reasons known to the committee. This simply means the decision purely lies on the committee to nominate an annual recipient for the lifetime award. SKYMA shall release a press briefing to outline voting rules and regulations at least 3 weeks before voting lines open. This shall also apply to social media voting. An independent audit shall then be engaged to ensure the voting was done transparently and fairly, then allocate envelopes outlining winners that will be announced during the main event.
The main event is proposed to be hosted on Saturday 25th March,
2023. Proposed venue is Manthabiseng Convention Centre. The
event shall be in a form of a red carpet for nominees, white
carpet for VIP's and black carpet for general attendants. There
shall me the main foyer for photo-shoot sessions as well as
radio and tv interviews.
There shall be a live broadcast on national tv, social media and YouTube, powered by media coverage. Nominees, Performing Artists and everybody else will then be ushered from the foyer to the main auditorium. The official ceremony will then begin at 8pm,anditisexpectedtoendat10pm. The2-hour production will consist of a recorded voiceover, awards presenters, short speeches, performances and short award acceptance speeches. At 10pm, there shall be a 1-hour celebration and networking. The event shall end at 11pm
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